CSGD Advertising
Internship | Fall '24 - Present | Graphic Design and Marketing Development
Penn State's Center for Sexual and Gender Diversity (CSGD) celebrates and supports Penn State students of all sexual and gender identities. We provide resources, education, and community-building opportunities that foster belonging, empowerment, and pride.
Tools I Used:
My Role:
As a student marketer since 2024, I have had the opportunity to create digital and print media for advertising and education. I worked collaboratively with different programmers across the university, and adapted to a variety of creative problems. As my first professional role it has helped me grow into the designer and professional I am today. I will forever be grateful for it and how it defined my design style going forward.
Major Campaigns
Every April, the CSGD celebrates pride month two months in advance so students can participate. For 2026, I was tasked with creating a marketing suite for the major drag events that were featured this month. I followed core brand guidelines while translating a bold vision for a variety of print and graphic assets. Read more here.
The Clothing Transit is a free clothing resource for all PSU students. During the summer, the physical space was redone and I was tasked with a rebrand. I ideated and sketched several logos and color schemes that reflected the mission of the space: providing free gender affirming clothing and resources for students. I needed it to be friendly & approachable, yet academic and refined. I settled on a clothing hanger motif with a subtle yet energetic rainbow color scheme, offering an open and clear visual structure and suite! Check out the full visual suite here.
Social Media & Print Design
Awareness Days & Social Campaigns
A key function of the CSGD is peer education and social media campaigns. Part of my duty as a marketer is to create succinct, interesting, and engaging content that falls within brand guidelines. Below are some of my favorites. Here you can read more on the assets behind the work, and see the social impact!
Weekly, monthly, and annually there are several key events that are held by the CSGD. As a marketer, I work within brand guidelines and briefs to create visually engaging and practical designs for print distribution and event promotion. Each graphic suite is developed in coordination with the programmers sponsoring the event to ensure they are a positive and effective representation of their goals!
