International Pronoun Day is an international celebration of identity and self-actualization. My brief for the CSGD was to create a core graphic and copy phrase that would be replicated both on a shirt as well as on stickers and signage. I centered this campaign around respect and identification. I wanted to reinforce that identity is personal, but respect is a universal expectation and kindness we should offer. My work was inpsired by street art and children's illustrations. The graphic was hand-drawn, and I created a typeface with my handwriting.

Here is an article that was written about the campaign!